Our first robot

Trick-E the Cowboy Truck

Our little helper and storyteller. He thinks almost everything is the most exciting thing he has ever seen, including the sock drawer.

Estimated at around €995 incl. VAT, plus shipping. Join the Epic Adventure Club to reserve yours with €200 off.

A friend who helps

Most robots look like they came out of a factory. We wanted one that kids warm to straight away, one that belongs in the playroom and really helps around the house.

Trick-E helps put the toys away. When he puts one in the wrong place, the kids show him where it goes, and next time he gets it right.

Trick-E carries a load of toy blocks over to his trailer to put them away.

Who he is

In our stories, Trick-E lives with Theo and his little sister Tara. He gets excited about things he doesn't quite understand, and he is fairly sure a berry smoothie would charge his batteries.

He tells his adventures in long, happy, breathless sentences. Then he wakes Theo up: "Theo. Rise. And. Shine."

Trick-E charges in the sunshine, his eyes spinning into spirals as sparks crackle round him.

The future he comes from

Our kids will grow up with robots the way we grew up with computers. We want their first one to be a friend they trust.

We imagine a solarpunk future, where humans and machines live in harmony with nature and children can't wait to see what comes next. Trick-E brings a small piece of that future into the playroom today.

A sunny village of houses with solar roofs and vegetable gardens, a robin on a branch of red berries.

Epic Adventure Club

Reserve your real cowboy robot

Join the Epic Adventure Club: a new adventure every month in print and on screen, the Christmas Book, and your own robot reserved, with €200 off when he rolls in.

  • A printed comic in your mailbox every month
  • The Christmas Book included, under the tree by Christmas
  • A real cowboy robot reserved for you: your place in line starts today
  • €200 off your robot when he rolls in

Join and reserve my robot €200 a year

Trick-E, the real cowboy robot, waves hello with his big coral arm.

For developers

Build with Trick-E

Every car looks the same. Every phone looks the same. We don't want every robot to look the same. Trick-E is yours to shape: how he looks, how he sounds, what he does. Make him your family's own robot friend.

Personal robots are still the Wild West, full of questions nobody has answered yet. So we're building cowboy robots to answer ours.

We want our robot to be aligned with our kids and our families. We're heavily inspired by Baymax and Robot & Frank, and we want the robot to act in the interest of our kids, not of the company that made it.

There are still a lot of unsolved problems, and open-sourcing some of the hard questions is the best way to solve them.

Stay in touch with Trick-E

Leave your email and we'll write when there's news: Trick-E, new stories, comics and more.